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Ecolabelling as a Potential Marketing Tool for African Products: An Overview...
Ecolabelling entered mainstream environmental policy making in 1977, when the German government established the blue angel programme. since that time, ecolabels have become one... -
Tool Kit 7: Marketing
This is a tool kit for marketing to ensure that the labor hired or employed for the task is aptly competent and gives value for work at any given time -
Guidelines for Marketing Community Based Tourism Products
This document/manual provides guidance on the critical issues to be considered when developing best practices and critical success factors for Community Based Tourism (CBT)... -
Sustainable CBT DIY Toolkit Module 3: Communication and Marketing
The toolkit guides the community members through an awareness raising and learning journey for creating and implementing responsible marketing and communication actions -
Enhancing Sustainable Tourism Innovation for Community Empowerment in Kenya
Tourism is Kenya’s third-largest foreign exchange earner, and a major employer, accounting for about 12% of the total employment and 13.7% of GDP. The tourism industry is based...